{"id":6829,"date":"2025-07-29T14:13:11","date_gmt":"2025-07-29T14:13:11","guid":{"rendered":"https:\/\/www.urudata.com\/?post_type=casos_de_exito&#038;p=6829"},"modified":"2026-03-04T14:10:09","modified_gmt":"2026-03-04T14:10:09","slug":"intendencia-de-montevideo-planificacion-urbana-basada-en-datos","status":"publish","type":"casos_de_exito","link":"https:\/\/urudata.com\/en\/casos_de_exito\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\/","title":{"rendered":"Municipality of Montevideo - Data-driven urban planning"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Aiming to improve urban mobility, the Municipality of Montevideo turned to a key tool: the origin-destination (OD) matrix. This matrix helps understand how people move through the city, identifying patterns, peak hours, and the most traveled areas.<\/p>\n\n\n\n<p>With technological support and updated methodologies, a more robust version of the OD matrix was developed, integrating data from STM transit cards, GPS devices on public transport units, and urban sensors. This evolution enabled authorities to make more accurate decisions regarding public transport, road infrastructure, and urban space planning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/i0.wp.com\/emq.qck.mybluehost.me\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1-1024x682.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\" class=\"wp-image-6830\" srcset=\"https:\/\/i0.wp.com\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1.jpg?resize=1536%2C1022&amp;ssl=1 1536w, https:\/\/i0.wp.com\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1.jpg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-3-1.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Result:<\/strong><br>A better-connected city with more efficient mobility policies based on real-world data. Montevideo is now a regional benchmark in the use of data for urban design.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aiming to improve urban mobility, the Municipality of Montevideo turned to a key tool: the origin-destination (OD) matrix. This matrix helps understand how people move through the city, identifying patterns, peak hours, and the most traveled areas.<\/p>","protected":false},"author":5,"featured_media":6820,"menu_order":0,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"tags":[54],"class_list":["post-6829","casos_de_exito","type-casos_de_exito","status-publish","has-post-thumbnail","hentry","tag-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intendencia de Montevideo - Planificaci\u00f3n urbana basada en datos - Urudata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urudata.com\/en\/casos_de_exito\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intendencia de Montevideo - Planificaci\u00f3n urbana basada en datos - Urudata\" \/>\n<meta property=\"og:description\" content=\"Con el objetivo de mejorar la movilidad urbana, la Intendencia de Montevideo recurri\u00f3 a una herramienta fundamental: la matriz origen-destino (OD). Esta matriz permite entender c\u00f3mo se mueven las personas en la ciudad, identificando patrones, horarios y zonas m\u00e1s transitadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/urudata.com\/en\/casos_de_exito\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\/\" \/>\n<meta property=\"og:site_name\" content=\"Urudata\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urudatasa\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T14:10:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/urudata.com\/wp-content\/uploads\/2025\/07\/Urudata_IMM-7508887.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/urudata.com\\\/casos_de_exito\\\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\\\/\",\"url\":\"https:\\\/\\\/urudata.com\\\/casos_de_exito\\\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\\\/\",\"name\":\"Intendencia de Montevideo - Planificaci\u00f3n urbana basada en datos - Urudata\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/urudata.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/urudata.com\\\/casos_de_exito\\\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/urudata.com\\\/casos_de_exito\\\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/urudata.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Urudata_IMM-7508887.jpg?fit=2048%2C1367&ssl=1\",\"datePublished\":\"2025-07-29T14:13:11+00:00\",\"dateModified\":\"2026-03-04T14:10:09+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/urudata.com\\\/casos_de_exito\\\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/urudata.com\\\/casos_de_exito\\\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/urudata.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Urudata_IMM-7508887.jpg?fit=2048%2C1367&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/urudata.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Urudata_IMM-7508887.jpg?fit=2048%2C1367&ssl=1\",\"width\":2048,\"height\":1367},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/urudata.com\\\/#website\",\"url\":\"https:\\\/\\\/urudata.com\\\/\",\"name\":\"Urudata\",\"description\":\"Integramos soluciones innovadoras\",\"publisher\":{\"@id\":\"https:\\\/\\\/urudata.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/urudata.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/urudata.com\\\/#organization\",\"name\":\"Urudata\",\"url\":\"https:\\\/\\\/urudata.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/urudata.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/urudata.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logoUrudata.png?fit=512%2C123&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/urudata.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logoUrudata.png?fit=512%2C123&ssl=1\",\"width\":512,\"height\":123,\"caption\":\"Urudata\"},\"image\":{\"@id\":\"https:\\\/\\\/urudata.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/urudatasa\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intendencia de Montevideo - Planificaci\u00f3n urbana basada en datos - Urudata","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/urudata.com\/en\/casos_de_exito\/intendencia-de-montevideo-planificacion-urbana-basada-en-datos\/","og_locale":"en_US","og_type":"article","og_title":"Intendencia de Montevideo - Planificaci\u00f3n urbana basada en datos - Urudata","og_description":"Con el objetivo de mejorar la movilidad urbana, la Intendencia de Montevideo recurri\u00f3 a una herramienta fundamental: la matriz origen-destino (OD). 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